HIRO Diapers

HIRO Diapers are the world’s first truly naturally degradable, high-performing diapers — soft on skin, tough on leaks, and powered by plastic-eating fungi to return to the Earth.

Nature’s
Favorite
Diaper

Decoration Decoration

Dear Parent,

When we learned that every baby sits in a bleached diaper for the first 1,000 days of their life and goes through ~6,000 diapers that take 400+ years to break down, we set out to create a new kind of diaper, one that considers the entire ecosystem. Where baby, parent and nature all win, in a real way.

Pointing arrow. Pointing arrow.

*No chemical blue line!
(read why on our Truth About Diapers page)

Decoration

The HIRO Diaper

(pronounced ‘hero’)

First, we took away all of the unnecessary parts of the current diaper - the bleach, the excess plastics, the toxic blue line - and replaced them with soft, clean, considerate materials that
actually absorb and prevent blowouts.

We knew that we couldn’t create a diaper that was just ingredient-healthy for the baby and the planet, the diaper had to actually perform. It prevents blowouts, works through the night keeping baby dry. Parents chose HIRO Diapers in a blind test across the board based just on diaper performance.

We are the first and only unbleached, high-performing diaper on the market. We partnered with family-run American cotton farmers to help make it happen.

Diaper and Wipes made with Unbleached Cotton

Super absorbent leak protection for up to 12 hours, day or night

Hypoallergenic and Dermatologist Tested

Mycodigestible™

(aka digested by fungi)

Decoration

Nature’s Magic

Then, we started working with top nature-loving scientists to help solve the waste that diapers leave behind. We looked to nature and discovered
friendly fungi

Our plastic-eating fungi stay safely asleep and dormant in the HIRO Pouch until they come into contact with your baby’s pee or poop.

(and yes, they are natural & super safe!) that can break down plastic! We spent the last 4+ years figuring out how to put sleeping fungi into a little pouch that you can add after every diaper change.

Meet the world’s first Mycodigestible™ technology

Mycodigestible™ = digested by fungi

Decoration Decoration

How Does It Work?

Every HIRO diaper comes with a sidekick: the HIRO Pouch, a cozy home for the friendly fungi. They stay dormant until your baby adds a little stink. Then? Showtime. Toss the pouch in with the diaper and that’s it.
Nature takes it from there,

Our diaper is separately accompanied by a special strain of fungi that have evolved to eat plastics. While the fungi are so safe and friendly (and even edible!) (but pls don’t eat them) they are not in the diaper at all.

with our vision to break it down, bit by bit. Sustainable. Low-effort. Very magical.
Straight arrow.

Each HIRO Pouch contains a proprietary blend of shelf stable SuperHIRO Fungi, that when discarded, can activate in a couple of weeks. HIRO’s vision is to break down soft plastics in under 12 months in landfills.

Place the whole HIRO Pouch into soiled HIRO Diaper (no need to open it). That’s it. Let nature take it from there.

Decoration Decoration

Reduce. regenerate.

HIRO is the first to bring shelf-stable, friendly plastic-eating fungi out of the lab and into the world. It has been tested by parents around the country and truly loved by all, both based on diaper performance and the feeling it creates, knowing that we are working on
reducing the mountain of diaper waste.

Diapers normally take 400+ years to fully decompose. Our friendly fungi speed up that process, helping to regenerate Mother Earth exponentially faster.

Welcome to the HIRO’s Journey, where the entire ecosystem wins. (Yes, it’s possible.)

Decoration Decoration

Why the hiro’s journey?

Inspired by Joseph Campbell’s ‘Hero’s Journey,’ in the classic tale, the hero first refuses the call… but when they finally say “yes,” everything changes.

This is now your call to The HIRO’s Journey. We’re stepping into a new paradigm of parenting – one that puts the whole ecosystem first, offering the cleanest, high-performing diapers for our babies and learning that when the planet thrives, our babies do too. Punting today’s trash to tomorrow’s kids? Not an option. Now we have a choice – an inspired, loving action with every change.

Decoration Decoration

DON’T TAKE IT FROM US

Hear what real parents have to say:

“I feel so good that this diaper works and my baby’s poop is fertilizing fungi the help with the plastic problem! It feels good on every level.”

MELISSA, NY

“10 out of 10 I choose HIRO Diaper on how it performed on my twins and for how good it makes me feel not to be generating double the waste.”

JOEL + ILANA, TX

“As a master father of four kids,
this diaper is phenomenal — two blowouts and a pee and it worked beautifully. Plus, I feel so much safer for my children’s future.”

joshua, CA

Tiny Bottoms,
Big Impact